Pricing
Simple prices, known up front.
Buy one video, a pack of credits to spend across several reports, bids or campaigns, or a monthly plan for your team. Every video includes 3 revision rounds; a round is one complete render of your video.
Prices exclude VAT. The VAT-inclusive figure is shown below each one, and VAT is worked out for your location at checkout.
Videos and packs
Credits from a pack can be spent on any document, by anyone on your account, for 12 months from purchase.
Single video
1 video credit
£39
£46.80 inc. VATFor one document. Includes 3 revision rounds, captions and a transcript.
Buy a videoVideo pack
3 video credits
£99
£118.80 inc. VATFor an appeal, a project or a small run of reports. Each video includes 3 revision rounds.
Buy the packFull pack
6 video credits
£179
£214.80 inc. VATFor a team spreading credits across a year of reports, bids and campaigns. Each video includes 3 revision rounds.
Buy the packAdd-ons, per video
Optional extras. Add any of them to a video from your dashboard, whenever you need them.
Extra revision round
One more complete render of your video, or one more rework of the script by us, once the 3 included rounds are used. Your own script edits are free.
£19
£22.80 inc. VATHuman review
One of our editors checks it against your document and signs it off before you approve it. Revised scripts are reviewed again. Add it any time before you approve the script.
£99
£118.80 inc. VATStills for your website
Up to 10 still images from your video, each taken as a scene is complete, at full size and as smaller web images, with alt text suggestions and a ZIP of them all. Tick it when you order, or add it once your video is ready.
£4.99
£5.99 inc. VATSlides (PowerPoint)
A PowerPoint of your video's scenes, with each element as a separate piece you can move and edit, and the narration as speaker notes. It ends on the AI disclosure and the document's credit.
£4.99
£5.99 inc. VAT
Human review is a process: a second person checking the script against your document. It does not replace your own approval, which is always the final check before a video is rendered.
For teams and organisations
Enterprise
from £399/month
from £478.80/month inc. VAT- 15 videos a month
- A brand pack built by hand for your organisation: palette, typeface and logo (brand import is free on every order)
- A shared account for up to 5 colleagues
- 3 revision rounds with every video
- Includes still images and slides for every video
- Monthly, and you can cancel at the end of any month
How we compare
Compared with hand-animated explainer videos
94–98% less
Before VAT or sales tax. Our video includes 3 revision rounds, captions and a transcript.
A hand-animated explainer is made by a studio from your brief, with a storyboard, a recorded voice-over and several rounds of sign-off. The published prices of hand-animated explainer products of 90 seconds to three minutes run from £754–£2,786. An Explain My Charity video is £39 before VAT, with 3 revision rounds, captions and a transcript: 94–98% less. UK animation studios' own price guides put a 60 to 90 second explainer in the thousands of pounds.
The videos are made differently, so compare what each includes before you choose. Ours are drawn by our own software from a script you can edit, and narrated by a synthetic voice. That is what keeps the price down, and it is why every word, number and chart on screen comes from your document. A studio gives you a bespoke illustrated style and a human voice; if that is what your appeal needs, it is worth paying for.
Even the cheapest made-to-order explainers we found, one-minute video products sold to researchers by publishers, are published at £264–£396.
Published prices of 5 hand-animated explainer products of 90 seconds to three minutes, and of 4 one-minute products, checked on 29 September 2026. They are published in US dollars; pounds and euros are converted at the European Central Bank euro reference rates for 29 September 2026, as is our price in dollars and euros. You pay in pounds sterling at checkout; other currencies are a guide. Showing prices in pounds sterling. Prices can change. We keep dated copies of the pages we checked; ask us for the list.
Before you order
The order form asks for these, so it helps to have them ready. You can save a draft at any point and come back to it.
- Your document as a PDF. Up to 25 MB and not password-protected. Remove anything that could identify the people you support first, unless they have agreed to it.
- Who the video is for. Supporters and the public, funders and commissioners, the people you serve, or trustees, staff and volunteers.
- How long it should be. A target of 1, 2, 3 or 5 minutes. The video runs no longer than the length you choose.
- A widescreen video, Shorts or both. One widescreen video, a set of 3 vertical Shorts for social media, or both.
- What to emphasise. Optional: the finding, the number or the message that matters most to you.
- The layout and the voice. Slides, full animation, a mix or your own slide design, and a narration voice, which you can listen to first.
- What the video can show from your document. Redrawn in our own words and drawings, or showing the document's own pages and figures. For a video that shows the document, how you hold the right to adapt it: for example it is your charity's own document, the publisher has given permission, or it is under a CC BY licence.
- Whether it is confidential or not yet public. And, if it is under embargo, the date it lifts.
- Your brand. If you want the video in your own brand: your logos, colours and fonts, or your website's address for us to take them from.
- Who is paying. Your own account or your team's. If the account has no video credits left, you can pay for the video by card when you submit it.
Good to know
- Pack credits last 12 months. The enterprise allowance is monthly and does not roll over.
- Consumers can cancel within 14 days of purchase; see the terms for how refunds work once a video is under way.
- Once paid for, the video, captions and transcript are yours: download them and use or upload them anywhere. We can also upload the video to YouTube or another platform for you.
- No registration or password: you sign in with a link we email you.
- The whole process, from document upload to finished video, takes just a few minutes. How long it takes.
- Style options are included free during our launch: full animation or a mixed layout, and your own layout from a slide design you upload. Voices are always free. We may charge for some style options in future. We'll tell you before we do, and it won't affect videos you've already ordered.
- Your brand is free on every order: import your colours, fonts and logo from your website, or upload your logo, and check them in a preview before you order. How branding works.
- Shorts, and any length up to 5 minutes, are included free during our launch. We may charge for Shorts and longer videos in future. We'll tell you before we do, and it won't affect videos you've already ordered.
- More questions? Read the FAQ or contact us.