For trustees, chief executives and leadership teams
Your annual report and board papers, explained on video.
Explain My Charity turns annual and impact reports, strategies, trustee papers, policy papers and consultation responses into short, narrated, captioned videos, so trustees, commissioners, partners and the public understand them without reading every page.
- Two sign-offs, not sixYou approve a script and accept the video, and we do the rest.
- In your own brandYour palette, typeface and logo on every video, imported free from your website or logo, or your own slide layout.
- Invoice and purchase order30-day terms, and a data processing agreement on request.
What charity leaders use it for
A report that took months to write deserves more readers than it usually gets. A short video is something people watch, share and come back to.
Annual and impact reports
The year's work in two minutes, in your own figures: what you did, who it helped and what changed, for supporters, members and the public, alongside the full report.
Trustee papers
A complex decision, a new risk or a set of accounts, explained before the meeting, so every trustee arrives with the same understanding, whatever their background.
Strategy and change
A new strategy, a merger or a change to services, explained for staff, volunteers and the people you serve, with captions and a transcript for everyone.
Commissioners and partners
An evaluation, a service model or a case for funding, explained for commissioners, local authorities and partners who need the substance, not the detail.
Policy papers and consultation responses
Your position on an issue, explained for supporters, campaigners and decision-makers, in words they can follow and share.
Annual general meetings
A short video to open the meeting or to send to members who cannot attend: the headlines of the year and what comes next.
Built, not generated
A report to trustees or a regulator cannot afford a garbled number. Generative AI video models paint every frame, so they can invent a number, a label or a result that sounds right but is not in the document. We do not use them. Each frame is built from the document's own words and data, so what the video shows can be checked against the source, line by line.
No made-up facts
Our software draws only what is in the script you approve, and the script is written from your document, with the page, table or figure behind each line noted so your reviewers can check it against the source.
Typeset, not painted
Every word on screen is typeset, so there is no garbled lettering and no text that is not in the script you approved.
Plotted from your numbers
Charts are plotted from the document's own figures: income, people supported, outcomes. Nothing is rounded up or made to look better than the report says.
Says what you approved
Diagrams are drawn deliberately, and what the video says is the script you approved, with human review by one of our editors if you add it.
Why AI video models get text, numbers and charts wrong, and how we keep videos true to the document.
Lighter on the planet, and on the budget
If your charity reports on its environmental impact, or simply wants its communications to match its values, how a video is made matters as much as what it says.
- Against AI video generation. No AI video model paints our frames. In our September 2026 measurement, a whole 70-second video, the AI script drafting included, used about 50 to 90 watt-hours of electricity. One take of AI-generated footage for the same video, on the same machine, used 1.7 kilowatt-hours.
- Against traditional production. There is no crew, no travel, no studio and no location shoot: each video is written with you and drawn on one machine.
- Against a traditional animator (estimated). Estimated, from published studio guides: a one-minute 2D animated explainer takes 40 to 140 hours of skilled work, or 6 to 21 kWh on an office workstation. One of our 70-second videos takes up to two hours of our staff's time and an estimated 0.2 to 1 kWh in all, AI script drafting included: at least 6 times less electricity, at £39 rather than the thousands of pounds in UK studios' price guides. A model, not a measurement; travel, heating and your own time are left out on both sides (how we estimated it).
- Cheaper. Our single-video price is a fraction of the published prices of hand-animated explainer videos, before VAT (how we compare).
- Faster where it counts. The whole process, from document upload to finished video, takes just a few minutes: no booking in and no briefing call. Ready for a board meeting, or the day a report comes out.
For a charity mindful of its footprint and its budget, that makes a constructed video a strong choice: far less electricity than AI video generation on our measurement, none of the travel and equipment of a traditional shoot, and a fraction of the price.
What you send, and what you get back
You send
- A PDF of up to 25 MB that is not password-protected: an annual or impact report, a strategy, a trustee paper or a policy paper.
- Who the video is for, how long it should be and what to emphasise.
- Your choice of voice and layout, and your own brand, imported free from your website or logo.
- Confirmation that you may share it with us and, if the video is to show the document's own pages, that you have the right to have it adapted. For your own charity's documents that is usually straightforward.
- A flag if it is confidential or not yet public (see below).
You get back
- A draft script, written for your audience, for you to edit: the narration, and what you want to see at each point. Nothing is rendered until you approve it.
- A narrated video with captions, a transcript and a poster image.
- 3 revision rounds with every video.
- The right to use, publish and share the video anywhere, permanently, including commercially. The script is yours.
Want a second pair of eyes? Add human review (£99 per video, £118.80 inc. VAT): one of our editors checks it against the document and signs it off before it comes to you. Your approval stays the final check.
More on how it works, and what to have ready before you order.
Confidential and unpublished documents
Much of what boards want explained is not public yet: a trustee paper, draft accounts, a bid under consideration. Here is exactly where we stand today.
Flag it, and it is treated differently
Mark a document confidential or under embargo, with the embargo date, when you order. Nothing from a flagged document is published or used as a sample, and everyone on our team who handles it sees the flag. You decide when to publish the finished video.
A confidential or embargoed document goes to a language model only under a zero-data-retention arrangement, or to a private model on infrastructure we control. Neither is in place yet, so we cannot yet process confidential or embargoed documents. You can prepare and save the order now, and we keep it and email you when we can. A zero-data-retention option is coming for confidential and embargoed documents.
Everything else
Our specialised AI agents draft each script. For a document that is not confidential or under embargo, this is what applies. Our language-model provider, Anthropic, may retain the material we send it for a limited period (currently up to 30 days, or up to 2 years if its automated systems flag the material as breaching its usage policy) for safety and abuse monitoring. It does not use it to train its models. You accept this when you submit the order.
If your organisation prefers, we can use your own Anthropic API key instead, in which case your organisation's agreement with Anthropic governs that processing.
Uploaded documents are stored privately, used only to make your video, and deleted 90 days after you accept the video.
Data protection
We process the personal data in your documents as your processor, and sign a UK GDPR Article 28 data processing agreement with your organisation on request. The privacy policy names everyone who processes your information.
Non-disclosure agreements
If you need a non-disclosure agreement in place before you share a document, say so in your enquiry and we will look at it with you before you send anything.
Your brand, your layout, your choice of voice
Your own brand
On every order, import your brand free from your website address or your logo, then check the colours, fonts and logo in a live preview. On the enterprise plan we also build a hand-made brand pack within 10 working days. Every video then carries your look. If your typeface cannot be licensed for video, we use IBM Plex Sans.
Upload your own layout
On any video, download our PowerPoint or PNG template, move the coloured boxes to where the title, text, animation and your logo should go, export the slide and upload it. Our team checks it before your video is made. Included free during our launch.
Style and voice
Choose slides (text beside the animation), full animation or a mix of the two. Hear each synthetic narration voice before you choose; voices are always free, and every video says the voice is synthetic.
Enterprise
from £399/month
from £478.80/month inc. VAT- 15 video credits each month, for any document
- A brand pack built from your logo, colours and typeface
- Up to 5 members on one account, with one bill
- 3 revision rounds with every video
- Monthly; cancel at the end of any billing month
The monthly allowance does not roll over. Need fewer videos? A single video or a pack of credits works too.
Tell us what you would like explained
Tell us your charity, the kind of documents you have in mind, roughly how many videos you expect a year, and whether you need a purchase order, an invoice or a non-disclosure agreement.
We reply to every enquiry, usually within two working days.
Send an enquiry
Email [email protected] with:
- your name and charity
- the documents you have in mind, and videos per year, roughly
- whether you need a purchase order, an invoice or an NDA
Thank you. We have your enquiry and will reply, usually within two working days.
Fundraising, services and research
Fundraising teams, service teams and researchers have their own pages: for fundraisers and for services and research.